
AppOnBoard has unveiled Quvy, a tool that uses AI to test user acquisition schemes on simulated audiences, speeding up a game's audience growth. User acquisition is a significant challenge in gaming, with teams spending tens or hundreds of thousands of dollars to test ad creatives. Quvy addresses this issue by using simulated audiences to predict ad performance, delivering insights in minutes at a fraction of the cost. This allows gaming companies to grow their real audiences quickly. The tool was developed to solve the major pain point of high user acquisition costs for indie developers. By using AI to simulate audiences, Quvy reduces user acquisition costs from $400,000 to $4,000. The AI predicts ad performance accurately, saving time and money. Quvy levels the playing field by replacing expensive and slow A/B testing with fast, predictive simulations. Developers can now test thousands of creatives in minutes, launching only the top performers and saving time and money. The global digital ad market is projected to surpass $730 billion in 2025, with AI-powered marketing growing at 26.7% CAGR. Quvy's focus on simulated audiences is an emerging category, growing at 30%+ annually. AppOnBoard aims to make Quvy affordable for all developers, allowing them to market their games and apps effectively without needing large budgets. By lowering the barrier to creative testing, Quvy helps developers compete based on quality and innovation, not just ad spend. The company builds AI-first tools that empower creators, and Quvy is its latest innovation, using simulated audiences to predict creative performance before launch.
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May 22, 2025
Emory Healthcare's Emory Hillandale Hospital in Georgia will be the first US hospital to run entirely on Apple products, including iPads, iPhones, Apple Watches, iMacs, and Mac minis. The devices will integrate with Epic's electronic health record software. Emory chose Apple products due to their user-friendly interface, reduced IT support needs, cybersecurity advantages, and long-lasting hardware and battery life. The hospital will closely monitor the devices to ensure they improve care quality. This move is part of Apple's push into the healthcare sector, with the company believing in technology's power to improve lives. If successful, Emory may deploy Apple products across other facilities, potentially serving as a model for other health systems.
May 22, 2025 • By Jin Han, Balaraju Battu, Ivan Romić, Talal Rahwan, Petter Holme
Researchers investigated whether large language models (LLMs) can emulate human behavior in social dilemmas, specifically in the context of networked interactions. They found that while humans tend to cooperate more in structured networks, LLMs exhibit increased cooperation mainly in well-mixed environments. The study highlights a crucial gap in LLMs' ability to adapt to networked contexts and emulate human-like social strategies. Unlike humans, LLMs do not alter their cooperative behavior in response to network structures or evolving social contexts, missing the reciprocity norms that humans adaptively employ. The results suggest that LLMs struggle to integrate a deeper comprehension of social norms, enabling more authentic modeling of human-like cooperation and adaptability in networked environments. The study used a prisoner's dilemma game framework to compare cooperation among humans and LLMs in different social structures, including well-mixed populations and fixed ring networks. The results showed that humans establish cooperation in structured networks, while LLMs, such as GPT-3.5 and GPT-4, exhibit distinct cooperation patterns. GPT-3.5 struggles to form sustained cooperative relationships, while GPT-4 demonstrates higher cooperation levels in well-mixed populations. The study's findings have implications for the development of LLMs that can accurately model human cooperation and adaptability in diverse social environments. Overall, the research highlights the need for future LLM developments to better understand social norms and integrate a deeper comprehension of human-like social behavior, enabling more authentic modeling of cooperation and adaptability in networked environments. The study's results contribute to the ongoing discussion about the potential of LLMs to replace humans in psychological experiments and provide insights into the development of more advanced AI models that can effectively emulate human behavior in complex social contexts.
May 22, 2025 • By K. M. Ariful Kabir
A novel eco-epidemiological model has been developed to study the dynamics of infectious diseases within predator-prey interactions. The model incorporates the roles of infected prey, behavioral dynamics, and the influence of the Allee effect on population stability. Numerical simulations reveal that low disease transmission rates favor population stability, while higher rates lead to periodic oscillations and destabilization. The Allee effect exacerbates prey vulnerability, increasing the risk of predator extinction unless disease transmission is controlled. The study highlights the importance of considering behavioral dynamics and epidemic factors in conserving species and managing infectious diseases. The model uses evolutionary game theory to explore the effects of cooperation and non-cooperation strategies on disease spread and population stability. The results show that the model can be applied to both recurring diseases with existing immunization measures and unforeseen diseases. The study demonstrates the versatility of the proposed model and its potential as a powerful tool for conservation biology, ecosystem management, and public health. Key findings include: 1. Low disease transmission rates favor population stability. 2. Higher disease transmission rates lead to periodic oscillations and destabilization. 3. The Allee effect exacerbates prey vulnerability and increases the risk of predator extinction. 4. Behavioral dynamics play a crucial role in disease transmission and population stability. 5. The model can be applied to both recurring and unforeseen diseases. Overall, the study provides valuable insights into the complex interactions between infectious diseases, predator-prey dynamics, and behavioral dynamics, and highlights the importance of considering these factors in conservation and disease management efforts.

May 22, 2025 • By Jason_Schroeder
Orbea has released its new Rallon downhill and enduro bikes, with Tahnee Seagrave achieving a debut victory on the downhill model. The company's journey to creating a competitive downhill bike began years ago, with the goal of becoming a top contender in the discipline. Orbea started by gaining on-track knowledge from World Cups and testing various carbon layups and kinematics. The result is the 7th generation Rallon, which shares the same frame for both downhill and enduro models but uses different lower links and shock sizes to change the amount of rear travel. The Rallon features a stiff front end and more compliant seat and chain stays, with a design that allows for more rear wheel roll and improved tracking and ground feel. The bike also includes Orbea's LOCKR downtube storage, magnetic FLP multitool, and a 6mm Hex key in the rear axle. The Rallon has a removable plastic guard that protects the GravityLink and lower shock mount, and the bike is available in three enduro builds and one downhill build. The Rallon's kinematics differ slightly between the DH and enduro models, with both featuring a leverage rate flip chip. The bike's anti-squat has been significantly lowered to reduce pedal feedback and make the suspension as active as possible. Orbea worked closely with FOX to develop tunes for the Neo Float X, Float X, and Float X2 shocks. The author tested the Rallon in both downhill and enduro modes, finding that the bike has a natural ability to remain planted and balanced, with a calm demeanor when pinballing through slick roots and braking into corners. The bike's weight was centralized under the rider's hips, making it easy to steer with the hips. The author also found that the bike plowed through compressions well, remaining active and driving momentum forward instead of seasawing or hanging up. Overall, Orbea has created an intriguing and race-bred downhill bike that shares the same goal of providing utmost composure descending as the enduro model. The two Rallon iterations have distinct personalities but offer a range of adjustments to complement every terrain and riding style.
May 22, 2025 • By Joseph K. B. Matovu, Martha Akulume, Fredrick Makumbi, Elena Lebetkin, Rhobbinah Ssempebwa, Patrick Komakech, Dieudonne Bidashimwa, Maria Carrasco, Rhoda K. Wanyenze
A recent study explored the integration of family planning (FP) services into self-care-oriented differentiated antiretroviral therapy service delivery models (SC-DSDM) for stable HIV patients in Uganda. The qualitative study, conducted in 18 health facilities across four high HIV-prevalence regions, found that only four facilities offered FP services through a one-stop center, while the rest referred clients to other clinics. The study identified two forms of FP integration into SC-DSDM: one-stop centers and collaboration/referral to another service delivery point. However, staff shortages, stock-outs of FP supplies, and lack of integrated registers hindered effective integration. All stakeholders agreed that one-stop centers were more convenient, but implementation was limited due to various barriers. The study calls for policy guidance from the Ministry of Health to integrate FP into SC-DSDM in Uganda, highlighting the need for improved access to FP services for women living with HIV. The research was conducted through 36 in-depth interviews with women living with HIV and 47 key informant interviews with healthcare providers, district health managers, and policymakers. The findings emphasize the importance of streamlining FP services within SC-DSDM to reduce patient waiting time and improve overall care. The study's results have implications for Uganda's national HIV prevention and treatment guidelines, which prioritize self-care and client-centered approaches. By addressing the barriers to FP integration, Uganda can improve the efficiency of its HIV care system and reduce the burden on healthcare facilities. Overall, the study highlights the need for a more integrated approach to HIV and FP services, ensuring that women living with HIV have access to comprehensive care that meets their unique needs.

May 22, 2025 • By Steve Watts
To celebrate Pac-Man's 45th anniversary, GameSpot spoke with Cyrus Rosenberg from Arcade1Up, a company that produces nostalgic, arcade-accurate scale cabinets of classic games. Rosenberg discussed the process of working with Bandai Namco to create authentic cabinets, including obtaining original arcade ROMs, ensuring accurate conversions, and replicating the original arcade experience. Arcade1Up aims for direct accuracy, using original artwork, matching joysticks, and vertical screens where necessary. The company's approach to authenticity is guided by fan feedback, with a focus on "retro and authenticity." Arcade1Up has produced multiple Pac-Man and Ms. Pac-Man cabinets, allowing fans to relive the classic arcade experience in their own homes.

May 22, 2025 • By Gary Drenik, Contributor, Gary Drenik, Contributor https://www.forbes.com/sites/garydrenik/
A recent bipartisan move to ban the AI platform DeepSeek from US government devices has raised concerns about the privacy and security of generative AI. According to Kurt Rohloff, CTO and co-founder of Duality Technologies, the issue is not just about national security, but about the broader trajectory of generative AI and its potential vulnerabilities. A survey found that 58.6% of consumers are extremely or very concerned about their privacy being violated by AI using their data. Rohloff believes that the foundational problem persists, and existing security measures are not enough to address the risks of structural privacy flaws in generative AI platforms. He suggests that the solution lies in Privacy-Enhancing Technologies (PETs), such as Fully Homomorphic Encryption (FHE), which allows computations to be run on encrypted data without decrypting it. FHE addresses a core vulnerability in current AI pipelines and enables confidential collaboration across organizations. Rohloff emphasizes that adopting PETs is a strategic imperative and requires technical leaders to act now to secure AI's future. This includes making PETs part of an organization's AI strategy, vetting tools for data handling risks, and investing in secure development skills. Overall, the article highlights the need for a culture shift in the development and deployment of generative AI, with a focus on building privacy and security into the architecture from the start, rather than relying on regulations or patches to address flaws after deployment.
May 22, 2025 • By Fynn Bachmann, Daan van der Weijden, Lucien Heitz, Cristina Sarasua, Abraham Bernstein
Researchers have explored the use of Large Language Models (LLMs) to generate synthetic data for training adaptive questionnaires in political surveys. Adaptive questionnaires dynamically select the next question for a survey participant based on their previous answers, but they often rely on existing data to train the model, which can be unavailable. The study used an off-the-shelf LLM (GPT-4) to generate answers to a questionnaire from the perspective of different Swiss parties. The results showed that the LLM accurately generated answers comparable to real candidates and that using these synthetic data to pre-train the statistical model of an adaptive questionnaire improved its performance. The study demonstrated that LLMs can help mitigate the "cold start problem" in adaptive questionnaires, where the model has limited data to make informed decisions. The findings have implications for the use of adaptive questionnaires in political surveys and other applications where data is limited.

May 22, 2025 • By Rich Johnston
Cambrian Comics, a new publisher, is launching with "Romanis Magicae #1" in August 2025. The horror comic, set in ancient Rome, is created by Matthew Blair and Paul Peart Smith. Blair, a history graduate, turned to writing comics, while Smith is a veteran designer and artist with credits in 2000AD and Marvel UK. "Romanis Magicae #1" was originally Kickstarted last year and will be distributed through Lunar Distribution and Massive Indies.

May 22, 2025 • By Kim Petersen
Journalist and geopolitical analyst Pepe Escobar has questioned why Russia and China are not doing more to support Palestine. China has a history of supporting the Palestinian cause, dating back to Chairman Mao Zedong's time, and has officially recognized the State of Palestine since 1988. However, China's actions have been inconsistent, with some Chinese firms allegedly aiding Israel's settlement enterprise in occupied Palestine. Despite China's commitment to peaceful development and diplomacy, its involvement in occupied Palestine has raised concerns. China's envoy to the UN has criticized Israel for using humanitarian assistance as a "tool of war," but some argue that China's words are not enough. China's support for the Palestinian cause is seen as crucial, given its rising global influence and commitment to socialism. The article highlights the need for China to take a stronger stance on the Palestinian issue, particularly in light of its business dealings with Israel. China's actions in occupied Palestine have been described as "morally magnified" due to Israel's alleged genocide against Palestinians. The article calls for China to come clean on its involvement in occupied Palestine and to take immediate action to cease any illegal operations. Ultimately, the article argues that China's moral responsibility is at stake, and that it must lead not just in development and diplomacy but also in conscience. China's actions in occupied Palestine will have significant implications for its global reputation and its ability to promote a multipolar world.

May 22, 2025
The provided text appears to be a product description from the Unity Asset Store. It mentions that the store has over 11,000 five-star assets, rated by 85,000+ customers, and supported by 100,000+ forum members. The specific asset being described is a 3D zombie model with the following features: - Polycount: 15,379 vertices and 30,563 triangles - Rigged and animated with 20 animations - 1 character, 3 materials, and 6 textures (4K PBR) - Compatible with Windows and Mac platforms.

May 22, 2025 • By Sthembile Ndwandwe, Postdoctoral Research Fellow, University of Cape Town
The biodiversity economy in South Africa is hindered by economic racism, with Indigenous people still not in control. The honeybush tea industry is a prime example, where despite efforts to develop the industry, Black and Indigenous people remain marginalized. Historically, control over commercialized plants and animals was handed to white-owned businesses, and Black people were forced off their land. After apartheid ended, policies were introduced to include Black and Indigenous people in the biodiversity economy, but these efforts have been unsuccessful in transforming the industry. The focus on profit-generation and job creation has removed emphasis from quality jobs and dignity for those excluded. Permit systems, which have been used to exclude Black and Indigenous harvesters, continue to play a key role in managing access to wild plants. To transform the industry, land should be expropriated and redistributed to those involved in the biodiversity economy who are currently landless. Access and benefit sharing systems should be designed to show benefits to communities beyond monetary gains. Permits must be replaced with accessible systems, and the industry needs epistemic justice, recognizing Indigenous knowledge as true and valid. Transformation requires a longer-term vision of changing exclusionary practices and structures embedded in environmental policies.

May 22, 2025 • By Eddie Makuch
Gearbox boss Randy Pitchford has responded to backlash over his comments about the price of Borderlands 4. He previously stated that "real fans" would find a way to pay $80 for the game. Pitchford clarified that it was not his intent to be taken as dismissive and feels "humbled by the love and support" for the game. He noted that the game's development budget is more than twice that of Borderlands 3 and hopes it sells well to reinvest in future products. The game's price has not been officially announced, but Pitchford acknowledged the industry trend of raising prices to $80. Borderlands 4 is set to release on September 12 for PC, PS5, and Xbox Series X|S, with a Nintendo Switch 2 release to follow at a later date.

May 22, 2025 • By Connor Toole
Richmond University's football coach, Russ Huesman, has accused the University of Maryland of tampering with his kicker, Sean O'Haire. O'Haire, a redshirt freshman from Ireland, had a successful start at Richmond, making all 12 field goals he attempted. However, he unexpectedly transferred to Maryland in May, with Huesman claiming that Maryland offered him $50,000. Huesman expressed frustration, stating that O'Haire had no interest in transferring and that Maryland's actions were "ridiculous." This incident highlights the challenges faced by smaller college football programs in competing with larger schools under the current Name, Image, and Likeness (NIL) era, where athletes can profit from their name, image, and likeness. The NCAA's handling of the NIL era has been criticized, with many arguing that it has created an uneven playing field, allowing wealthier schools to lure top talent with lucrative offers.

May 22, 2025 • By Aaron Walker
Here's a concise summary of the news article: Google has introduced an advanced AI toolset called Gemini, which can create videos, images, and more with just four core tools. Meanwhile, OpenAI, the creator of ChatGPT, has partnered with Jony Ive in a $6.5B deal to bring AI into the physical world with AI-powered devices. In the crypto space, Mind of Pepei is launching an AI-powered meme coin ($MIND) that has already raised $9.8 million in its presale. The coin has the potential to capture the crypto zeitgeist and grow significantly, with a predicted price increase of 42% by the end of the year. With only 8 days left in the presale, investors are urged to do their own research and consider getting in early.
May 22, 2025 • By Zraox Blockchain Trading Limited
Zraox, a global digital asset trading platform, has launched a multi-ecosystem initiative. The initiative aims to combine the security and liquidity of centralized exchanges with the benefits of DeFi, NFT, and GameFi in the Web3 ecosystem. This will provide users with a more diverse and convenient asset management experience, allowing them to perform centralized trading operations and connect with decentralized protocols and applications seamlessly. The platform plans to expand its trading system to support DeFi protocols, enabling users to engage in activities like staking and liquidity mining. It will also enhance NFT and GameFi services, employing mature matching mechanisms and security review processes. The ZraoxStart incubation platform will support early-stage Web3 projects with funding, tech support, and marketing resources. According to a Zraox executive, the goal is to create an environment that combines the advantages of centralized and decentralized models, allowing users to benefit from high liquidity and diverse ecosystem services. The initiative is expected to set an example in the digital asset market, providing users with richer asset appreciation paths.

May 22, 2025 • By Michael Ruiz
The Dynamic Worlds update for Star Wars: The Old Republic will be released on May 28th. The update includes a new PvP season, dynamic encounters, and quality of life improvements. Servers will be down for maintenance from 7 A.M. CT / 12 P.M. UTC on May 28th, with an estimated downtime of four hours. Key features of the update include: - PvP Season 8: Champions of the Wild, with new rewards and the option to purchase season levels with Cartel Coins - Relentless Replication Master Mode, with new Achievements and rewards, including Legendary Augments and a new mount - Character modernization updates, including further definition changes, Chiss texture improvements, and a preview window fix - New dynamic encounters on various planets, with themed rewards - Quality of life improvements, such as updates to the World Map and Combat Style default choices The Galactic Threads and Master's Enigma story content is still delayed due to the SAG-AFTRA voice actor strike, but development is nearly finished, and the release plan will be announced soon. Patch notes will be available on May 27th, and a VOD of the livestream regarding Dynamic Worlds is available to watch.

May 22, 2025 • By Hugo Guerrero
The rise of Model Context Protocol (MCP) servers is transforming the way AI is integrated into backend systems. MCP servers promise to bring AI into the loop by orchestrating backend calls and empowering large language models (LLMs) to act independently. However, this new technology also carries a significant risk of technical debt. MCP servers seem like the next logical step in AI evolution, offering a monolithic orchestration layer that speaks the language of LLMs. They embed logic and intent directly into prompt-driven flows, allowing for faster development of AI agents. Nevertheless, this approach may sidestep decades of architecture best practices, leading to fragile integrations, endless communication threads, and broken assumptions. The use of MCPs can lead to a breakdown in the separation of concerns, with everything being funneled through a single orchestrator. This can result in operational complexity, making it difficult to refactor when the system becomes too complex. Instead of relying on MCPs, developers should invest in making APIs more human-understandable, allowing LLMs to reason with context rather than just syntax. This can be achieved by promoting resilience and testability through distributed orchestration and wrapping existing patterns in LLM-friendly wrappers. While MCPs can solve real problems, such as bad contracts and brittle flows, they should be used with discipline and treated as an interface rather than an architecture. The promise of MCPs is real, but it's crucial to consider the long-term implications and potential technical debt before adopting this technology.