July 22, 2025 • By Sindhya Valloppillil, Contributor, Sindhya Valloppillil, Contributor https://www.forbes.com/sites/sindhyavalloppillil/

Cimulate, a Boston-based startup, has launched CommerceGPT, an AI-native context engine that simulates shopping behavior to help retailers thrive in a world where agents drive discovery. The platform is designed to level the playing field for brands not named Amazon, providing an intelligence layer that understands nuance, intent, and conversion at scale. CommerceGPT is trained on synthetic shopping behavior, not just historical clicks, and delivers context-aware product recommendations, real-time search results, and AI-native discovery flows. The company is backed by investors including Spark Capital, Sierra Ventures, and Pillar VC, and has built a team of top AI researchers, search engineers, and commerce leaders. Cimulate's ambition is to build the infrastructure for a future where shopping starts with a prompt, and agents do the rest.

July 22, 2025 • By Marc Ikbal

The Streisand Effect is a phenomenon where attempting to remove or hide online content can backfire, making it more visible and widely shared. This occurs when people notice the attempt to hide something and become curious, sharing it to protest or mock the censorship. The effect is named after Barbra Streisand, who in 2003 tried to stop a website from showing a photo of her house, resulting in the photo being downloaded over 420,000 times in a month, up from just six times before her lawsuit. The Streisand Effect can happen to anyone, including regular people, small businesses, and big brands. It's often driven by emotional reactions, rather than logical ones, and can spread quickly online. To avoid making the problem worse, it's essential to consider the potential consequences of trying to remove online content. Instead of trying to erase something, it may be more effective to push it down in search results by creating better content that ranks higher. In some cases, removal may be the right move, but it's crucial to do it quietly and directly, using official tools and avoiding public threats or drama. Reputation management firms can help with this process, using suppression, legal tools, and content creation to manage reputation without drawing attention to the problem. Ultimately, the key to avoiding the Streisand Effect is to be strategic, calm, and patient. It's essential to remember that the internet isn't out to get you, but it can quickly turn a small issue into a big one if you hand it a headline. By understanding the Streisand Effect and taking a thoughtful approach to online content, you can minimize the risk of making a problem worse and protect your online reputation.

July 22, 2025 • By Sandy Carter, Contributor, Sandy Carter, Contributor https://www.forbes.com/sites/sandycarter/

Here is a concise summary of the news article: Cloudflare, a major internet infrastructure company, has announced that it will block AI crawlers by default for new customers, requiring them to pay for access to website data. This move aims to rebalance the equation between content creators and AI companies, which have been scraping data for free. Cloudflare's new Pay-Per-Crawl marketplace allows website owners to charge AI companies per page crawled, giving creators control over their data and a potential new revenue stream. Several major publishers have already joined the system, and other startups are emerging to support a consent-based data ecosystem. While there are limitations and potential risks, Cloudflare's move marks a turning point in the conversation about ownership, consent, and the economics of information.

July 22, 2025 • By Shadma Shaikh

A new generation of Indian chip designers is driving a shift towards edge chips, leveraging the country's natural advantage in AI at the edge. This strategic realignment is crucial as India lacks the economic resources to build large-scale GPU infrastructure like the US or China. Startups like BigEndian Semiconductors and Mindgrove Technologies are leading this movement, despite facing challenges such as low investor interest, long timelines, and supply chain gaps.

July 22, 2025 • By Rajeshwari Ganesan and Shreshta Shyamsundar

The article discusses the concept of "AI-native architecture," which involves designing systems from the ground up to work with artificial intelligence (AI) rather than adding AI as an afterthought. The authors share their experiences and lessons learned from experimenting with AI-native architecture, including the use of Model Context Protocol (MCP) for APIs, agentic workflows, generative user interfaces, and AI-native infrastructure. They highlight the benefits and challenges of these approaches, such as dynamic discovery, adaptive workflows, and anticipatory intelligence. The article also emphasizes the importance of rethinking traditional software development principles and embracing a new paradigm that prioritizes adaptability, learning, and continuous improvement. Key takeaways include: * AI-native architecture requires a fundamental shift in how systems are designed and built * MCP and agentic workflows can enable more flexible and adaptive systems * Generative UIs and AI-native infrastructure can provide more efficient and effective user experiences * Data quality and workforce skills are critical for successful AI-native architecture adoption * The move to AI-native presents significant challenges, including integration, security, and ethics * AI-assisted architecture is the future, but learning how to architect systems is still important Overall, the article encourages readers to think differently about software development and to prioritize adaptability, learning, and continuous improvement in their designs.

July 22, 2025 • By Karol Dillon

The odds of progressing from county minor to county senior in Gaelic football are low, with only 10-12% of minor players going on to start a senior championship match. Research suggests that physical development, particularly height, plays a significant role in a player's ability to progress. Bio-banding, which groups young athletes by biological rather than chronological age, may help level the playing field. However, the current system can lead to burnout and mental fatigue, with many players feeling pressured and losing interest in the sport by the time they reach their late teens. Experts argue that the focus should be on development rather than winning, and that players, parents, and coaches need to manage expectations and prioritize sustainability. The article suggests that the system is flawed, with too much emphasis on early success and not enough on long-term development, leading to a high dropout rate among young players.

July 21, 2025 • By Michael Weyer

The article discusses how some young adult (YA) novel adaptations have failed in Hollywood, but found success when reimagined as TV shows. It highlights examples such as "The Golden Compass" and "The Mortal Instruments," which were box office disappointments but thrived as TV series. The article then lists 10 notable failed YA movie series that could be better suited as TV shows, including "Divergent," "Artemis Fowl," and "Ender's Game." It argues that TV offers more time to develop stories and characters, allowing for a more faithful adaptation of the original material. The article concludes by suggesting that these properties deserve a second chance on TV, where they can reach their full potential and provide closure for fans.

July 21, 2025 • By Weso

Drake has given fans a rare look inside his renovated private jet, "Air Drake." The Boeing 767-300F, valued at $200 million, has undergone a major interior upgrade, featuring purple LED lighting, a private movie room, and plush lounge areas. The exterior still boasts its signature sky-blue and white cloud paint job, designed by Virgil Abloh. Fans speculate that the new interior design may hint at the direction of Drake's upcoming album, "Iceman."

July 21, 2025 • By Peter Suciu, Contributor, Peter Suciu, Contributor https://www.forbes.com/sites/petersuciu/

The US military is facing a challenge in maintaining its equipment due to the "Right to Repair" issue, which restricts service members from repairing crucial systems. Manufacturers retain intellectual property rights, making it difficult for the military to repair equipment without relying on contractors. This can lead to delays and vulnerabilities, particularly in wartime. Lawmakers have introduced the "Warrior Right to Repair Act of 2025" to address this issue, which would require contractors to provide access to necessary parts, tools, and technical information for diagnosis, maintenance, and repair. Experts argue that the military needs to have control over repairing its equipment to ensure sovereignty, resilience, and national security. One potential solution is the use of artificial intelligence and machine learning to help maintain and repair key systems, reducing dependence on original equipment manufacturers (OEMs).

July 21, 2025 • By Kai Greet

The Belgian Government has approved a plan to purchase 11 additional F-35A Lightning II aircraft, increasing the country's planned fleet from 34 to 45. The extra jets will be assembled in Italy and are expected to be delivered in the coming years. This move is part of Belgium's efforts to modernize its air force and meet its NATO commitments. The country has also approved the purchase of the Kongsberg Joint Strike Missile (JSM), which will be used on its F-35s. Additionally, Belgium is seeking to join the Future Combat Air System (FCAS) program as a full partner and is planning to replace its NH90 helicopters with new aircraft. The country is also looking to acquire a medium-sized passenger aircraft to support overseas deployments.

July 21, 2025 • By bdev12345

Here is a concise summary of the article: Airline pricing is based on a complex system of fare buckets and inventory controls. Fare buckets are divided into booking classes with different prices and rules. Each booking class is assigned a one-letter code (e.g., "Y" for full-fare Economy) and may have additional digits in a fare basis code. The hierarchy of booking classes is loose, with certain letters historically indicating specific service tiers. Airlines use almost every letter of the alphabet to segment their pricing, with no universal rules for mappings. The management of fare buckets happens in the airline's inventory system, which tracks seat availability and decides when to open or close each fare bucket based on business rules. Revenue management algorithms analyze booking patterns, demand forecasts, and competitive data to optimize revenue. The inventory system executes these decisions by toggling bucket availability in the Central Reservation System (CRS) and Global Distribution Systems (GDS). The CRS and GDS interact through standardized messaging and direct connections to keep fare bucket availability aligned across thousands of sales points. The concept of fare classes has evolved over time, driven by regulatory changes and technology. Traditional revenue management assumes a finite number of fare levels, but modern e-commerce best practices favor continuous pricing. The industry is moving towards dynamic pricing, with innovations like dual RBD techniques and continuous pricing engines. The New Distribution Capability (NDC) standard allows airlines to bypass traditional GDS models and transmit offers directly to sellers. The future of fare buckets may involve more fluid, data-driven profiles within an AI-driven Offer Management System.

July 21, 2025 • By Dev Patnaik, Contributor, Dev Patnaik, Contributor https://www.forbes.com/sites/devpatnaik/

Here is a concise summary of the article: Kraft Heinz is splitting into two companies, one for Heinz and one for Kraft, after its merger failed to live up to expectations. The company's private equity owner, 3G Capital, had implemented a cost-cutting strategy that prioritized short-term gains over long-term investment and innovation. However, this approach ultimately led to the company's decline, as it failed to adapt to changing consumer preferences and cultural shifts in the food industry. The split is seen as a recognition that the company's old playbook is no longer suitable for the modern market. The article argues that companies need to prioritize resilience and future-focused leadership over short-term efficiency and cost control in order to thrive in a rapidly changing world.

July 21, 2025 • By Anshel Sag, Contributor, Anshel Sag, Contributor https://www.forbes.com/sites/moorinsights/people/anshelsag/

Here is a concise summary of the article: The Augmented World Expo (AWE) 2025 conference focused on the theme of XR (Extended Reality) going mainstream. Qualcomm, a leading silicon platform provider in XR, gave the opening vendor keynote, discussing the market and its partner launches. Snap, a major player in AR, announced its new consumer Specs, which will be lighter, more compact, and more powerful than the current Spectacles developer glasses. XREAL, a company that specializes in AR glasses, discussed its momentum, new products, and partnerships, including a collaboration with Google on Project Aura. Niantic Spatial, a geospatial intelligence company, spoke about its efforts to enable people and machines to understand and interact with the real world, and announced a partnership with Snap to enhance immersion at Meow Wolf installations. The conference highlighted the growth and maturity of the XR industry, with a focus on mainstream adoption and the development of new technologies and applications.

July 21, 2025 • By Peter Isackson

The article discusses the author's experience with two large language models (LLMs), Gemini and Claude, and how they responded to a prompt about the impact of AI on society and education. The author was disappointed with Gemini's response, which focused on fact-checking, but had a more productive conversation with Claude. The conversation with Claude highlighted the strengths and weaknesses of AI as a "reasoning tool" and the importance of context in understanding language. The author argues that LLMs can be useful in refining human thinking and exercising control over "superintelligence," but they are inherently static and only become dynamic when harnessed through human conversations. The article concludes by inviting educational thinkers to join a collective effort to create a new template for educational methodology in the age of AI, one that prioritizes deep learning and critical thinking.

July 21, 2025 • By Nandan Sheth, Contributor, Nandan Sheth, Contributor https://www.forbes.com/sites/nandansheth/

The article discusses the evolving landscape of digital wallets and the shift in power between platforms and merchants. The "wallet war" is not just about replacing physical cards, but about controlling the customer experience and relationship. Platforms like Apple, Amazon, and Samsung are building closed ecosystems, while merchants are creating their own wallets to preserve data, engagement, and conversion. The article highlights three strategic levers for winning wallets: flexibility, infrastructure, and branded experiences. It also notes that regulators are watching, and artificial intelligence will play a crucial role in shaping the wallet landscape, with the potential to either optimize for platforms or enhance brand connection and loyalty. Ultimately, the article argues that the real battleground is the intelligence layer that guides customers, and that merchants need to treat wallets as strategic channels to own the experience and relationship.